Disruptive Pricing Strategies

There are so few opportunities these days to introduce something better or new. It seems, just about every idea, feature and design has been tried somewhere. Pricing wizards are not new, but because they are costly to develop, they are rarely seen on anyt ...

Part 1 – Discount Codes

In this, the first of a series of articles on the science of pricing, we are considering Discount Codes and how they can be used effectively to increase sales. Discount codes are known by many different names - sales codes, discount vouchers, reseller ...

The Science of Pricing

The Science of Pricing sits somewhere between sales, and marketing. It is fair to say that, unless you get your pricing right, no amount of good marketing will lead to effective business growth. The correct pricing strategy is absolutely crucial to busine ...

Pricing funeral services

Arranging a funeral can be difficult and often falls to those least prepared to do it. The choices may seem bewildering and the costs difficult to quantify. We naturally want the very best for our lost loved ones and those we are charged to take care of, ...