Digital Innovation Show 2017 Champagne Prize Draw Winner

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It was a long but rewarding day exhibiting at the Digital Innovation Show 2017, in Bournemouth, UK yesterday. Lots of chocolates were consumed (too many by me) and we received lots of business cards for the Champagne Prize Draw. We did wonder who might attend a ‘Digital Innovation’ show. Who would they be and what might they be expecting! We … Read More

Wizard Pricing Launch

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So why build another pricing software application? For years we have specialised in providing e-commerce sales and marketing solutions. Within this niche of sales, marketing and business development, we had developed and expertise in pricing strategy and solutions that work. We like to call it the science of pricing. An art that sits somewhere between sales and marketing. So when two … Read More

Disruptive Pricing Strategies

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There are so few opportunities these days to introduce something better or new. It seems, just about every idea, feature and design has been tried somewhere. Pricing wizards are not new, but because they are costly to develop, they are rarely seen on anything other than high value products and services. Now Wizard Pricing can provide everyone with a disruptive … Read More

Part 1 – Discount Codes

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In this, the first of a series of articles on the science of pricing, we are considering Discount Codes and how they can be used effectively to increase sales. Discount codes are known by many different names – sales codes, discount vouchers, reseller reference and more. Whatever you choose to call them, they are simply a way to apply a fixed … Read More

The Science of Pricing

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The Science of Pricing sits somewhere between sales, and marketing. It is fair to say that, unless you get your pricing right, no amount of good marketing will lead to effective business growth. The correct pricing strategy is absolutely crucial to business growth, but not always easy to achieve. Here are some questions I am sure you have considered: If … Read More

Pricing funeral services

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Arranging a funeral can be difficult and often falls to those least prepared to do it. The choices may seem bewildering and the costs difficult to quantify. We naturally want the very best for our lost loved ones and those we are charged to take care of, and may feel compromised when we make choices based on costs. Wizard Pricing … Read More